D2C manufacturing in a recession: a 2022 review of holiday peaks

From recession to the Covid-19 crisis, a cascade of events has put tremendous strain on the global supply chain and economy. Download the full report based on data from real D2C manufacturers to explore key trends and actionable insights that will help you navigate economic volatility


Comparing 2021 and 2022
How to prepare for 2023

Key insights when looking at D2C manufacturers in seasonal industries

Black Friday and Cyber Monday are characterized by soaring online discount rates, particularly in seasonal industries where discounts range between 11-32%. E-commerce and D2C manufacturing businesses often use this as an opportunity to ride the wave of high demand. At the same time, they are also forced to compete with lowball offers for the same products.

  • Forecasting demand and understanding the impact of pricing is an ongoing challenge for D2C manufacturers.
  • D2C manufacturers wait until very close to peak sales periods to prepare their software and struggle to update it.
  • Preparation is key to ensuring delivery despite other challenges that come with global supply chain issues.

Go beyond the average 3.8% sales turnover increase

D2C manufacturers in seasonal industries will continue to struggle. Find out how you can optimize operations to offset rising material costs.
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About Katana Cloud Manufacturing

Katana’s cloud manufacturing platform covers the live inventory, production, accounting, and reporting features that give businesses the knowledge and insight they need to make the right decisions. Founded in 2017, Katana’s portfolio of over a thousand companies ranges from hobby makers to multi-million dollar manufacturing businesses, supporting over $1 billion in combined sales revenue in 2022

Integrations and an open API allow customers to centralize their business to a single platform, connecting to best-in-class e-commerce, accounting, and shipping software for maximum accuracy and efficiency.

Total customer revenue from sales in 2022
From multi-million dollar businesses to hobby makers, Katana helps manufacturers manage sales and inventory.
Customers connected to QBO or Xero
Katana acts as a central source of truth by connecting the e-commerce and accounting software you use for maximum accuracy.
Average customer rating
Why review platforms like G2Crowd, Capterra, and Software Advice list us as an industry-leading manufacturing software.